For Sacramento Kings All-Star point guard De’Aaron Fox, there was no downside to signing on with Stephen Curry’s own Curry Brand imprint a year ago. Not only did he love playing in the Flow technology that the brand has included in its sneakers, but he didn’t make much of a supposed rivalry between him and Curry or their Kings and Warriors franchises. “It’s funny to me because there have been fans that have said, ‘Oh, why would you do that?’” Fox tells Boardroom. “What’s the con of doing it? What’s truly the downside?” There’s no doubt it’s rare — an active player signing another top player to his own brand. Once he was ready to officially sign on, Fox got the stamp of approval from the brand’s namesake. “I appreciate you because not many people would do that,” Curry told him. -via boardroom.tv / December 6, 2024
