Gilbert Arenas: Trust me, there’s NBA money in the podcast game, but it’s going to take time.” “Don’t focus on views right away. It’s not about the numbers. What’s important first is your thumbnails, titles, and then the content itself. The thumbnails and titles make people click, but the content keeps them coming back. It’s all about being authentic and consistent. Make sure when you drop episodes, you’re doing it regularly. Build a podcast based on yourselves, not just guests. If you’re always relying on guests, you’ll run into trouble when someone cancels or can’t show up. Think of it like a TV show—people should watch because they like you, not just because of who you have on.” “From there, it’s just about consistency. The stuff you think won’t go viral ends up being the biggest hit sometimes. Push your content everywhere—Instagram, TikTok, YouTube Shorts. Treat it like Thanksgiving dinner: make sure you have short clips, 30 seconds, reels—everything. You never know what’s going to resonate. Something might blow up on TikTok but not on Instagram, or vice versa. The key is to put it all out there.”
Source: YouTube
Source: YouTube
