The casino industry has always been taking advantage of different opportunities to increase its influence. As a result, it now peaks at $308.52 billion and is expected to hit $542.41 billion by 2033, according to Market Data Forecast. And are you aware that casino companies can actually take advantage of the popularity of hockey sports to further their impact?
Well, if you’re having questions about just how this is possible, you have arrived at the right place. It’s actually true that hockey sports can help casinos like Jackpot City Malawi to advance, and in this article, we will explore how that is possible.
Taking advantage of the popularity of sports betting
Looking at it from a broader perspective, the sports betting industry has really been growing. In fact, statistics by Grand View Research show that it has already surpassed the $83.65 billion mark. And this is because different regions have been legalizing betting on sports like hockey.
Since this market could actually continue growing, it presents the casino industry with a lucrative opportunity to discover new audiences. Now that providing both casino and betting offerings has become possible, casinos like Jackpot City Malawi can take advantage of this trend to appeal to hockey bettors. This may include providing a variety of betting options like:
- Moneyline bets (predicting the winner)
- Over/Under bets (guessing the total number of goals scored)
- Prop bets (wagering on specific player performances or events during a game)
Improve user engagement
Plus, they can also consider including more engaging offerings like live betting. It’s not just about offering betting experiences; it’s about providing more engaging experiences that will encourage return visits. Remember, the sports betting industry is already competitive, and if you intend to launch in it, you must be innovative. According to some experts, you might need at least five times more to acquire customers than to retain existing ones.
To get ahead of such costs, providing more engaging offerings like live bets can really be handy. You may even want to use advanced technologies to provide more informed betting options. This could help present your brand as transparent and more reliable, which may lead to higher conversions.
Such offerings also help to improve user experience. Casino gamers who may want to bet on hockey will not need to shift to other platforms to place bets. And providing such experiences can actually be beneficial. Contentful notes that such great experiences can increase the likelihood of up to 87% of customers buying more. At a time when finding a suitable betting platform is becoming more challenging, you want to use such opportunities to improve your relevance.
Taking advantage of sponsorships and partnerships
As per WorldAtlas, there are more than two billion hockey fans globally. Now, imagine the benefits of presenting yourself right before the eyes of such a huge market. This is exactly what partnerships with major hockey leagues mean for online casinos like Jackpot City Malawi. By featuring their logos on hockey arenas, jerseys and TV broadcasts, casinos can gain massive exposure.
Another way casinos can partner with these leagues is by running special hockey-themed contests like “bet $50 on your team to win and get a free spin on the slot machine.” The best part of such collaborations is that they not only improve visibility but also brand trust.
Think of it this way: Two brands offer the exact item you want to buy at perhaps the same price, but you really do not know which one to buy from. But amid the confusion, a trusted friend provides a recommendation. You definitely would go for the recommended brand, right? In fact, according to statistics, 83% of customers are not willing to do business with brands they do not trust.
And this is exactly how partnerships can help casino brands like Jackpot City Malawi advance. By collaborating with high-profile leagues, they may give a positive impression about their reputation and encourage conversions.
Reaching wider audiences
Jackpot City Malawi and other online casinos can use hockey’s passionate fan base to improve fan engagement through innovative cross-industry promotions. A good example would be providing fantasy hockey leagues where fans draft players and earn points based on real-life performances. And, of course, this can actually be a good opportunity to use bonuses to engage fans more.
Hosting viewing parties for major tournaments like ice hockey can also be a great way to improve fan engagement. To further improve your reach, you may want to incorporate hockey-themed casino games. This makes the games more familiar to hockey fans, ensuring everything doesn’t seem new, especially for new players. With such options, you may actually see your platform grow organically because fans may begin to talk about you to their friends.
What is our final word?
It’s actually true that online casinos like Jackpot City Malawi can benefit from hockey sports. The sport has become a global phenomenon, attracting up to two billion fans. For casino companies targeting a global audience, this is a huge number to ignore. And one of the ways they can reach the market is by incorporating hockey betting options on their platforms.
Sponsorship and partnership deals can be very handy, given that they can improve brand visibility and trust. And now that a considerable percentage of consumers want to trust a brand before transacting, why would you want to ignore such opportunities?
