Following the conclusion of the 2024-25 NBA regular season on Sunday, the league released lists of the top five plays and top 10 players that drew the most views on its digital and social channels, including its app. And there are some interesting names on both lists. To start with, the most-viewed plays were led by a video showing off two 360 layups from the Memphis Grizzlies’ Ja Morant in one Nov. 4 game against the Brooklyn Nets:
Source: Awful Announcing
Source: Awful Announcing
What’s the buzz on Twitter?

Kurt Helin @basketballtalk
Nike Hoop Summit men’s highlights, notebook: Charlie Ward tells USA players to savor this moment
BYU-bound AJ Dybantsa is a special player. Baylor-bound Tounde Yessoufou put on a show with 24 points and a couple of Ja Morant grenade celebrations.
nbcsports.com/nba/news/nike-… – 11:06 AM
Nike Hoop Summit men’s highlights, notebook: Charlie Ward tells USA players to savor this moment
BYU-bound AJ Dybantsa is a special player. Baylor-bound Tounde Yessoufou put on a show with 24 points and a couple of Ja Morant grenade celebrations.
nbcsports.com/nba/news/nike-… – 11:06 AM

Ben Golliver @BenGolliver
Baylor commit Tounde Yessoufou hits a three and does the Ja Morant “grenade” celebration at the Nike Hoop Summit pic.x.com/T8IshuVtrq – 12:05 AM
Baylor commit Tounde Yessoufou hits a three and does the Ja Morant “grenade” celebration at the Nike Hoop Summit pic.x.com/T8IshuVtrq – 12:05 AM

Law Murray @LawMurrayTheNU
Whoever gets the Grizzlies Tuesday
Are getting a rested Grizzlies
Ja Morant, Desmond Bane, Jaren Jackson Jr, Zach Edey, Nuke Kennard, Santi Aldama, Scotty Pippen Jr all doubtful for Sunday – 8:09 PM
Whoever gets the Grizzlies Tuesday
Are getting a rested Grizzlies
Ja Morant, Desmond Bane, Jaren Jackson Jr, Zach Edey, Nuke Kennard, Santi Aldama, Scotty Pippen Jr all doubtful for Sunday – 8:09 PM

Candace Buckner @CandaceDBuckner
Ja Morant has a make-believe arsenal, and the NBA has mock authority.
They’re perfect for each other.
washingtonpost.com/sports/2025/04… – 10:51 AM
Ja Morant has a make-believe arsenal, and the NBA has mock authority.
They’re perfect for each other.
washingtonpost.com/sports/2025/04… – 10:51 AM

Drew Hill @DrewHill_DM
Ja Morant believes there should be no sympathy for the Grizzlies’ late-season tumble.
“We put ourselves in this situation. We had a lot of losses we were supposed to win. We had a lot of close losses we could have pulled out, like tonight.” dailymemphian.com/section/sports… – 2:34 AM
Ja Morant believes there should be no sympathy for the Grizzlies’ late-season tumble.
“We put ourselves in this situation. We had a lot of losses we were supposed to win. We had a lot of close losses we could have pulled out, like tonight.” dailymemphian.com/section/sports… – 2:34 AM

Tony Jones @Tjonesonthenba
The Ball Arena crowd is booing Ja Morant when he does his new 3-point grenade celebration – 9:22 PM
The Ball Arena crowd is booing Ja Morant when he does his new 3-point grenade celebration – 9:22 PM
More on this storyline
When it came to the most-viewed players, LeBron James took the top spot with 3.23 billion views, with Curry second with 2.56 billion. But Luka Dončić, Victor Wembanyama, Nikola Jokić, Morant, and Shai Gilgeous-Alexander were close behind, all topping a billion. -via Awful Announcing / April 14, 2025
That video has 280,000 views on YouTube alone, but went even bigger on other platforms such as Facebook, where it has 1.1 million likes. Overall, the league says it pulled in 286 million views across all platforms, more than double the second-place highlight (Steph Curry’s behind-the-back dribble to buzzer-beating floater for the Golden State Warriors against the Phoenix Suns on Dec. 28, which had 136 million views): -via Awful Announcing / April 14, 2025
The bigger question is what Memphis will get out of Morant, who has recently been in the news for his various in-game gestures, and who will be under scrutiny in these playoffs to see what level he, and by extension the Grizzlies, can achieve. “I’m not sure they have the internal fortitude to overcome what’s been thrown at them,” an East executive said. “They’re betting on Ja to be the guy from 2.5 years ago. Everyone is waiting for him to come back, but he hasn’t yet.” “At this point,” the West executive said, “I don’t know if there’s a series where Ja will be the best player. Maybe against Houston.” -via ESPN / April 13, 2025