A’ja Wilson’s debut sneaker, the A’ONE, will be released on May 8, 2025. This launch has been one of the most anticipated since Nike announced Wilson’s signature shoe in 2024.
On Friday, Wilson shared via Twitter/X that she plans to pre-release her signature shoe in select cities, starting with Columbia, SC, today. This early release pop-up is another signature marketing strategy for Wilson and Nike—who have mastered Wilson’s vision for branding her signature shoe.
Surprise, SURPRISE!
Nike A’One “Pink Aura” 🩷
🚨 OFFICIAL IMAGES 🚨
🗓️ Release Date: May 8th, 2025
💰 $110 (Adult Unisex) pic.twitter.com/y2pQvFZyxo— Sneaker News (@SneakerNews) March 14, 2025
A’ONE Early Release Dates & Locations Announced
– March 16th at Foot Locker in Columbia, SC
– March 22nd at Dick’s Sporting Goods in Las Vegas, NV
– April 3rd at the Nike Store in Tampa, FL
Sneaker sites and accounts quickly reacted to the announcement, causing social media to buzz. In February, Nike officially unveiled the A’ONE details, featuring a sit-down with Wilson and Issa Rae, the actress, director, and producer of “Insecure.” They discussed Wilson’s vision for the sneaker and her approach to the release.
The details highlight Wilson’s personality and offer a versatile, comfortable aspect.
“I wanted to be something like myself and how I describe my game, very versatile. I wanted it to be something that, you know, gets the job done” said A’ja Wilson in the YouTube video.
“The last thing you should worry about as an athlete, and not just basketball because I want it to be worn in all spaces, is that the last thing you should worry about is your shoe.”
Attention To Detail: A Closer Look At O’ONE
Wilson’s A’ONE sneaker is a comfort performance shoe with plush Cushion 3.0 foam underfoot for optimal entry return. This ensures Wilson can maintain peak performance during winning time. The A’ONE is also light and breathable, equipped for durability while providing lightweight stability. Coach Dawn Staley described it as “walking on a cloud.”
Design-wise, A’ja Wilson incorporates every aspect of her life into the shoe. The pink and pearl accents reflect her favorite colors and honor her grandmother. Unique symbols on the tongue tribute her mother and father, making the A’ONE truly special.
Versatile has Multiple Meanings
We’ve discussed the A’ONE’s versatility, but Wilson ultimately offers the ultimate variety in purchasing power: availability and affordability. The sneaker is available in sizes for all ages and genders. It is slated to cost $110, which is one of the more affordable signature sneakers in the industry.
A’ja Wilson’s strategic offseason surprises have built great anticipation for each season she’s played since her first MVP. From her candles to her best-selling book to now a signature shoe release, the 3-time MVP, 2-time champion, and 2-time Defensive Player of the Year is destined to continue her legacy of greatness.
