DeMarcus Cousins: You can’t be a superstar if you’re only known in the States. I don’t consider that a superstar. The league is bigger than that—it’s a global brand. Once you start having that global impact, you go into that superstar status. I think it’s a combination of all those things. Charisma, as well. I mean, as great as Jokic is, you can’t sell him. You can’t market him because he’s not this great personality—and this is by choice. I had the opportunity to be teammates with him. He doesn’t care about the spotlight; he doesn’t want to be that type of guy. Then you have guys like Anthony Edwards—everything he says is gold, you know what I mean? So, obviously, charisma matters. I think it’s a combination of all those things. That’s what gets you a superstar.” -via YouTube / June 5, 2025
