After playing out the sneaker free agency process during the fall, Trae Young has signed with Jordan Brand, Boardroom has learned. The new multi-year deal will add the three-time All-Star point guard to a Jordan roster that has continued to add young stars to its list of athlete endorsers, just as Michael Jordan’s signature series extends past a fourth decade in footwear. “This brand embodies basketball, style, a desire to win, and the desire to be great,” Young told Boardroom. “I’m super excited to join the family and get to work.” Young is expected to help headline the Air Jordan 39, the brand’s flagship annual game shoe, with his own player exclusive themed colorways potentially arriving during the second half of the NBA season. -via boardroom.tv / November 22, 2024
