The WNBA is at a tipping point—and the Golden State Valkyries are leading the charge. In this exclusive behind-the-scenes conversation, Chris Brooklier from The Current joins Hoopsology to explore the launch of the league’s first expansion team since 2008. Chris hosted a behind-the-scenes video on the Golden State Valkyries’ opening night. He discusses the team’s marketing innovation in women’s sports and record-breaking ticket sales. We also break down the WNBA media rights boom and the business moves reshaping women’s pro basketball. 💥
We also dive into the impact of Caitlin Clark, private equity in sports, Unrivaled’s challenge to the WNBA, and how streaming is shaking up regional sports networks.
🏀 Topics Covered:
WNBA Expansion: Golden State Valkyries launch
Record season ticket sales & fan buzz
Private equity’s impact on sports ownership
Future of sports streaming & RSNs
Business of women’s sports and its $2B+ boom
Hoopsology is presented by Ballislife.
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