The browser is open to a page with a large orange ovoid and neon green text that reads “The Future of Performance.” After a click, we’re looking at a low-top basketball shoe studded with smaller ovoids against a background that looks like something out of Space Invaders. A cryptic passage concludes: “It is a quiet reminder that the greatest discoveries are not found in the world outside, but in the expanses we unlock within.” “It’s so cool,” Brown says, “but, man, I’m nervous. I wasn’t nervous before the NBA Finals, but I’m nervous now.” Brown, a three-time All-Star, averaged almost 21 points per game in the Finals and won the MVP award in that series. In about an hour, however, the sneaker we’re looking at will go on presale—and as founder, chief executive officer, spokesperson, head designer, hype man and just about everything else for the company behind it, he doesn’t want to brick this moment. -via Bloomberg / November 21, 2024
