Angel Reese is the first basketball player you signed after relaunching the basketball brand. And she’s getting her signature shoe. Has that been announced when that’s coming out? Todd Krinsky: It’s going to be later in the season, this season. Why is she the basketball player that you’re building around, and how does that fit into the larger storytelling and business arc? Todd Krinsky: If you think about when we’ve really been successful, it’s been having these bigger-than-life personalities that are embracing on- and off-the-court culture. Shaq was like that. He was larger than life. He wasn’t just a center. He transformed the game. And he had this bigger-than-life personality. Allen Iverson, we signed him in ’96. Obviously, he changed the way players look and dress. He changed the culture of the game. And I think that’s what Angel is. -via New York Times / June 13, 2025
