[Sports Business Journal] World Cup host cities face fundraising sprint


[Sports Business Journal] World Cup host cities face fundraising sprint

Budgets vary among the 16 host cities — 11 of which are in the U.S. — based in part on the number of games being played in each market, but most are seeking to raise between $100 million and $150 million to cover the costs of hosting the matches, putting on FIFA-mandated fan festivals and creating impactful legacy programs. The most significant potential funding sources include FIFA’s Host City Supporter program, which allows for selling local sponsorships, as well as public support from various government entities and private donations.

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